I recently read an article on Time.com regarding myths about the web. Tony Haile, CEO of Chartbeat, discusses a few misconceptions we have of the web, and backs it up with statistics he’s gathered at his real-time analytics company. The second myth discusses the embraced currency of social sharing.
The Myth: The more we share the more we read. In one sentence, this sums up perfectly:
“Social sharing is public and suggests that someone has not only read the content but is actively recommending it to other people.”